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Soft is the New Power: Embracing Your Feminine Edge to Win in Love &Life Soft power is the ability to shape the preferences of others through appeal and attraction. Deya has taken this international political term to show women how using soft power as a tool and tactic can enhance their communication skills, emotional intelligence, physical, spiritual, professional and personal lives. ​ Based upon Deya’s latest book, Soft is the New Power, which continues to receive rave reviews. This talk will address how many successful and ambitious career driven women for various reasons have fallen into the trap of minimizing their feminine energy while maximizing a more hardened masculine energy to survive or succeed. And as a result, often become ineffective, emotionally exhausted and unavailable. As an answer to this challenge, Deya shows women the benefits of embracing soft power as a strategic approach to self-care, effective communication, negotiation, and attracting healthy relationships and success.

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